Personal Branding and the Art of Defining “Brand You”

This post’s key takeaways:

  1. Brands are not just products; they’re people too—including you
  2. At work, your reputation is your brand, and you always have the opportunity to change perceptions by focusing in on what makes you special
  3. Being clear about what your personal brand statement is at work is key; writing it down sets the intention and underscores where you make a difference
  4. Use this template to help you hone in on what your relevant, go-to skills are for the organization you work for

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